In recent years, the rapid development of e-books, dangdang.com also released its own ebook reading application "Dangdang reading" and the Chinese science and technology jointly launched the "Dangdang Chinese electronic reader". Recently, dangdang.com, vice president of publications division general manager Chen Lijun accepted the interview, Chen Lijun said that dangdang.com is not optimistic about the development of e-book paper book sales, on the contrary dangdang.com found that e-books development sales to promote the book.

E-books can make Dangdang better serve readers

Chen Lijun said that the mobile Internet era, the user has to understand dangdang.com than the age of the Internet easier, because the staff of a mobile phone so that we can use a separate account to buy books, but in practice, there will still be bought on behalf of the phenomenon, such as husband to buy books will give the wife with two children, or to buy. Although dangdang.com based on the user's buying habits which are generally analysis the user to use books, those are for others to buy, but after all, there will be errors, and sell the books of the user in the end there is no reading is unknown.

Chen Lijun said that the mobile Internet era, the user has to understand dangdang.com than the age of the Internet easier, because the staff of a mobile phone so that we can use a separate account to buy books, but in practice, there will still be bought on behalf of the phenomenon, such as husband to buy books will give the wife with two children, or to buy. Although dangdang.com based on the user's buying habits which are generally analysis the user for books, but in the "Dangdang read" is not the same, the user clicks are recorded every time when reading, what users love to read the book, those books belong to the consumer at a glance, these data can be better guide books Dangdang book selection, push. Those are bought for others, but after all there will be errors, and sold the book users in the end there is no reading is unknown.

E-books and paper books are not a substitute but complementary

Chen Lijun believes that although e-books have many advantages, but e-books still can not replace paper books, e-books and paper books should be complementary relationship. Chen Lijun introduction, children's book is currently e-books can not be replaced, the Chinese children's eyesight is very poor, and bad habits with the eye. Paper books can better protect children's vision than e-books. And e-books are difficult to reproduce the color of paper books, layout, size and even texture, and paper books can bring intuitive feelings to children, many children's books and e-books can not achieve interactive effects.

On the other hand, there are many popular books, very attractive, but most readers read or not read, some tool books, large volume, a very important but not often used, such as books made into paper books to spread e-books.

Chen Lijun said that the current development rate of e-books is very fast, but also accelerated the development of paper books, which is different from the previous expectations. Just when there are e-books, many people in the industry believe that after 5 years may not have a paper book. The latest data suggest that, although the rapid development of e-books, but the paper book sales bujianfanzeng, and more than sales growth, sales volume is also growing. Chen Lijun said that this means that now reading a wider population, which to some extent and the convenience of the purchase.

Reader is intended for heavy readers ready for the majority of ordinary readers mobile APP

Chen Lijun believes that the more successful on the market is actually an e-book for severe e-book reader design, and for most readers to use e-book reader reading is not a good choice. People need to bring a lot of things every day, an e-book reader will obviously bring a lot of trouble. Although the latest e-book reader has greatly improved the life time, reading experience is also very good, but for just reading in their spare time to use mobile phone users, does not require additional pay, at the same time reading experience in most under the environment of the mobile phone is not bad.